VOICES CONCEPT DOC
Goal
To produce an award-winning quarterly publication that consistently illustrates (through text and images) how the Alliance as a covenantal people continuously responds to the call of God in a rapidly changing world.
Objectives
- To share with the Alliance potential and existing constituency the good news of all who are a part of the Alliance movement.
- To affirm the extraordinary work of Alliance members and affiliates.
- Spotlights generous givers.
- To create a quarterly published “artifact” of the Alliance that can be physically held and shared with others.
- To answer the question, “Why Should I Give?” by telling our story and by showing why other people give.
- To capture the imagination of those who have yet to hear of the Alliance or do not know the Alliance’s place in the world.
- To promote the class, race, sexual and ethnic diversity the Alliance consistently strives for in its body.
Print Specs
- 8x10 full bleed, 4 colors, saddle stitched, 8 pages inside, 12 pages total.
Attributes
- Fits into the family of communication pieces we are developing with a look and feel that says, “We’re the Alliance, baby!”
- A gorgeous piece that solidly promotes our presence in the world.
- Consists of graphics we can reuse in future Voices and maybe in other pieces.
- Contains timely content that clearly expresses who the Alliance is and what we do.
Specific to the November Issue (unless we want to pull some of these out for another issue)
- Through existing articles from connections, some new articles, and pictures create a montage of the identity of the Alliance:
- A Voice of Progressiveness.
- A Voice of Inclusivity.
- A Voice of Advocacy and Social Justice.
- A Voice of Environmental consciousness.
- A Voice of Baptist-ness.
- A Voice of Freedom. (We decide in what context).
- A Voice of Ecumenism.
- A Voice of Missions.
- A Voice of Convocation.
- A Voice of Worship.
- Juxtaposed with these voices are sidebar quotes and pictures of generous Alliance givers. Who are the top 10 givers off the major donor list that we can quote?
For this issue or another?
- Do we want to include in some way all of the givers in 2009, to date?
- Do we want to include in some way all of our affiliates?
- Do we want to include in some way our mission partners, chaplains, and affirmed clergy?
so I love this concept - the "a voice of" seems to be a great way to tie in the name of the publication with who and how we are.
ReplyDeleteI think you have good questions about inclusion of givers, affiliates, partners, etc ---- is there a way to highlight a few and say something like - to learn more about our affiliates (or our chaplains or our givers) go to our webpage. So I am thinking that highlighting two churches, a chaplain, and a mission partner would be way more interesting than a list.
I am not sure how we highlight a or even a few givers - but I still think figuring out how to do so would be much more exciting reading than a list. When Covenant was raising money (this was before my time) for the building, they actually had families give "giving testimonies" wherein they said something about their connection to Covenant and why they wanted to give AND told how much they were pledging. Perhaps something like this could work - highlight a giving member/s?
Thanks for the great work!
Laura